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HOME | COOPERATIVE MARKETING | SEARCH ENGINE MARKETING AND OPTIMIZATION | HOSTING & DESIGN |
Search Engine Marketing and Optimization
Search Engine Marketing (SEM) is an important part of a marketing plan. Search Engine Marketing is simply driving visitors to your website through search engines. In order to be successful you need to appear early in search results. Preferably on the first page, but no later than the third page. To achieve such a high ranking requires your website structure and content to be optimized for search engines to catalog the maximum amount of relevant data. This is known as Search Engine Optimization (SEO).
In addition to content, search engines also look at the value of your website. Since a machine has no judgment, it looks at how others value your website. It does this by seeing how many other websites link to yours. Each link is a vote in your favor. Still, just any link will not do. It must be links from web pages with content relative to your website. While this does happen naturally, most webmasters actively seek links from quality sites. This is known as Link Optimization. Search Engine Optimization and Link Optimization are key factors in the success of Search Engine Marketing.
ShenLink can provide a free evaluation of your website, checking composition and construction, link optimization, and search engine equity. We will then offer suggestions for possible improvement.
While SEM is important, there are other equally effective marketing tools which can enhance or compliment SEM. See our Cooperative Marketing section for more information. A sound marketing plan incorporates a variety of tools working together..
Let ShenLink help you achieve marketing success. Take advantage of our free tools today.
An Important Message!
Do not confuse Search Engine Marketing with search engine SPAMMING! Many companies will offer to place you in the top ranking of search engine results for a fee. More often than not they do this by search engine spamming in the form of link farms or gateway pages or both.
A link farm is a website composed entirely or primarily of links. Often there are multiple pages of duplicate links, duplicate text, or cross-links with websites that are almost identical. Sometimes there will be ads or rambling text in an effort to convince the search engines that they are a legitimate website.
Gateway pages are specially constructed pages that are saturated with keywords in an attempt to get ranked higher by the search engines. Sometime the sentences on these pages make little sense to humans, as they are composed to SPAM the search engines with keywords.
Using either of these techniques can be disastrous for your business. The search engines are currently implementing tough new algorithms designed to weed out spammers. If you use these techniques you run the risk of being severely demoted in the rankings or BANNED completely from the search engines.
Be assured that ShenLink uses no such methods. In fact, our systems are designed first and foremost to eliminate dependence on search engines as much as possible by using our own regional networks. Optimization of our data is extremely important, but remains secondary in our objectives.
For more information: 800.893.2918 Email
